Link surveys give you a shareable URL that opens your survey in a standalone page. Anyone with the link can respond — no Shopify store visit required. This makes link surveys the most versatile survey type, perfect for reaching customers wherever they are.

### When to Use Link Surveys

- **Packaging inserts** — Print a QR code on a card inside your shipments. Customers scan and respond.
- **Social media** — Share the link in your Instagram bio, Twitter posts, or Facebook groups.
- **Manual emails** — Include the survey link in newsletters or one-off emails you send outside of UserLoop.
- **SMS** — Text the link directly to customers.
- **In-store** — Print a QR code for your physical retail location or pop-up shop.
- **Partner channels** — Share with affiliates, influencers, or retail partners to collect feedback.

### Creating a Link Survey

**1.** Go to **Surveys** in the left menu and click **New Survey**.

**2.** Select **Link** from the list of survey types, then click **Create Survey**.

**3.** Add your questions, configure the design and settings.

**4.** Click the **Share** button in the top-right corner to get your survey URL.

Your survey link will look like: `https://survey.userloop.io/your-survey-slug`

### Sharing Options

Once your link survey is created, you have several ways to share it:

**Direct link** — Copy the URL and paste it anywhere. The survey opens in a clean, branded page.

**QR code** — Click the QR code icon in the top-right corner to generate a downloadable QR code image. This is perfect for print materials like packaging inserts, business cards, or in-store signage. Responses from QR code scans are tagged with the **QR Code Scan** trigger so you can track that channel separately.

### Custom Domains

On the Plus plan, you can use a custom subdomain for your survey links (e.g. `feedback.yourstore.com` instead of `survey.userloop.io`). See the [Custom Domains](/hc/userloop/articles/surveys-custom-domains) article for setup instructions.

### Supported Question Types

Link surveys support all of UserLoop's question types:

- **Single Select** — radio button choices
- **Multi Select** — checkbox choices
- **NPS / Number Score** — rating scales
- **Open Ended** — free text input
- **Email** — email address collection
- **Date** — date picker
- **CSAT** — customer satisfaction
- **Video** — record or upload a video response (up to 2 minutes)

Video questions are fully supported in link surveys, making them the best option for collecting video testimonials or product feedback.

### Passing Customer Data

If you're sharing the link in a context where you know who the customer is (e.g. in an email), you can append query parameters to pre-fill customer data:

```
https://survey.userloop.io/your-survey?email=customer@example.com
```

This links the response to the customer's record without asking them to enter their email.

### Design and Customization

Link surveys support all the same design options as other survey types:

- **Button color** — Set the accent color for your survey.
- **Logo** — Display your company logo at the top of the survey.
- **Thank-you page** — Customize the heading, sub heading, and optional CTA button.
- **Rewards** — Offer discount codes on completion.
- **Languages** — Auto-translate into 50+ languages.
- **Progress bar** — Show respondents how far through the survey they are.

### Need Help?

If you have any questions about link surveys, reach out to us via live chat and we'll be happy to help.