UserLoop can send survey response data to Meta's Conversion API, enabling you to target ads more precisely based on customer feedback and optimize your ad spend.



[Watch: Meta Conversion API Tutorial](https://www.youtube.com/watch?v=7--cxOb28nc&si=G0WSu-YHbzAVl0cY)



### Benefits

- **Better Targeting** — Use survey responses to build more precise ad audiences.
- **Ad Spend Efficiency** — Optimize campaigns based on real customer feedback.
- **Event Tracking** — See survey response events in Meta's Event Manager.

### How to Set Up the Integration

**1.** In UserLoop, click **Integrations** in the left menu.

**2.** Find the **Meta Conversion API (Beta)** section.

**3.** Toggle on **Enable Meta Conversion API**.

**4.** In Meta's Event Manager, copy your **Pixel ID** (or Event ID) and **Authorization Token**.

**5.** Paste these into the corresponding fields in UserLoop and save.

![Integrations page showing Meta Conversion API](https://pub-764044e5505a42009c074a5b6ef221b8.r2.dev/images/integrations-page-annotated-60a1a8a5.png)

### Verifying the Integration

Send a test survey response, then check Meta's Event Manager to confirm the event was recorded. If it doesn't appear, double-check that all IDs were entered correctly and that the integration toggle is on.

### Need Help?

If you have any questions about the Meta Conversion API integration, reach out to us via live chat and we'll be happy to help.