Control Which Customers See Your Questions

James

James

Last updated on Sep 9, 2026

UserLoop lets you control which customers see each question in a Checkout survey. Customer targeting uses the order count UserLoop has recorded for each customer.

Targeting Options

  • All customers — The question is shown to everyone (default).
  • Only new customers — The question is shown when UserLoop has tracked zero or one order for the customer.
  • Only returning customers — The question is shown when UserLoop has tracked more than one order for the customer.

Important: Order History Starts at Installation

UserLoop starts tracking orders when you install the app. Orders placed before installation are not included by default, so a customer who bought from you previously may still be treated as new on their first tracked order after installation.

If you want more complete returning-customer coverage from day one, contact support to request a one-off import of your previous order history. Historical imports can involve large amounts of order data, so this backfill is available on request.

For a fuller explanation, including customer identification on App Block and Popup surveys, see Targeting.

How to Set Customer Targeting

  1. Go to Surveys and select your survey.
  2. Click the Questions tab.
  3. Select a question and choose All customers, Only new customers, or Only returning customers in its targeting settings.

Need Help?

If you have questions about customer targeting or would like to request an order-history backfill, reach out to us via live chat and we'll be happy to help.